“I apply design thinking and service design tools in the design process which allows me to identify the user's needs and also helps to identify the gaps. I believe service design is not only about meeting users’ needs but also about driving human behaviour for the better.”
About me
I am a Product Design Lead with 8 years of experience specialising in research and service design, supported by a strong foundation in end-to-end design processes—from discovery through to delivering intuitive and refined user interfaces. My passion lies in thoroughly understanding user needs, business objectives, and the technology available to create experiences that are both seamless and impactful. For me, great design begins with insightful research and strategy, ensuring that every solution addresses genuine user challenges while aligning with business goals. I have extensive expertise in service design, focusing on crafting cohesive experiences across multiple channels and touchpoints, as well as helping organisations identify design opportunities and embed design thinking into their practices. I have worked in agile and collaborative environments across both B2C and B2B sectors, supporting businesses in shaping their design and innovation strategies and delivering meaningful, user-centred solutions.
Unilever
RES
Sainsbury's
BT
NHS
Capgemini
TCS
Argos
Zurich
Aviva