Transforming user
challenges into
strategic design
solutions.
With 9+ years of experience in UX research, service design, and AI-informed product design, I help organisations understand their users and build products that truly resonate.
Research at the intersection
of what matters.
I apply service design and design thinking tools across the full lifecycle, from discovery through delivery, so every solution addresses genuine user challenges while aligning with business goals and proven best practices.
Selected work
Led end-to-end research for a global data portal across Unilever's product squads. Diary studies and contextual interviews across 3 markets surfaced critical workflow gaps.
Field research with engineers across 3 countries to map real-world workflows and validate interaction models for a solar energy monitoring platform.
Service design and facilitation for a major organisational restructure. AI-assisted synthesis of 140+ interviews cut analysis from weeks to days across 4 markets.
Exploratory and evaluative research for a new in-aisle payment concept. 24 moderated usability sessions validated interaction models before development began.
Unilever
RES
Sainsbury's
BT
NHS
Capgemini
TCS
Argos
Zurich
AvivaI work with AI at two levels.
